Try the WWH approach for
yourself by analysing at least three contemporary photographic advertising
images. Choose any images you like – they don’t have to have a human subject as
long as they reveal something about the human condition.
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Wonderbra
Who
|
Young, pretty and
flirty women
|
What
|
Sexuality
|
How
|
This is marketed at
women, not men and sells the concept that a women's power comes from her
sexuality not from any skills outside the bedroom. It’s also degrading
towards women and shows women that being smart doesn’t matter, as long as
your breasts are large.
|
Coca Cola
Who
|
Obese people
|
What
|
Reward for taking
exercise
|
How
|
Coke’s advert attempts
to transform guilt into reward by making people feel like they “earned”
their Coke through a 23 minute bike ride, the can of Coke becomes a
deserved reward rather than a guilty pleasure. The
noticeable absence of any overweight or obese participants in the ad does
bring some ethical issues to mind
|
Marlboro Cigarettes
Who
|
Young men
|
What
|
Brand of filter cigarettes
|
How
|
The images initially featured rugged
men portrayed in a variety of roles but later primarily featured a rugged cowboy
or cowboys, in nature with a cigarette. The advertisements were originally
conceived as a way to popularize filtered cigarettes, which at the time were
considered feminine.
|
